Who doesn’t love Frankie. I received a copy as a surprise gift this month, and this magazine makes me happy. Beautiful design, uncoated stock and sweet typography are just the beginning of why Frankie brings me joy. This mag is filled with creative people who believe in designing or living sustainably. They may not express it quite in that way but that’s how I see it. Magazine editor, Jo dedicates this issue to Giving, whether that’s for a celebration (‘presents we’ve made or bought’), or for charity. Thank you Frankie for my tear-out gift wrapping/wall poster! Frankie includes one of these in each issue, and the snap taken for this post is an illustration by Ji min Yoon which forms the reverse side of the two-month wall calendar. Sometimes it’s wrapping paper on the other side of the calendar, but I always use it, and twice – once for the calendar and then for gift wrapping. Here is that idea of designing a second life into a product – not just a magazine supporting an illustrator with a poster-sized print, but a usable item.
Jeremy Williams wrote a great post yesterday about the possibility of a developed economy reaching saturation point for ‘stuff’ and has quoted IKEA’s Head of Sustainability as conceding that the west may have hit ‘peak stuff’ and ‘peak home furnishings’, with a view to sell up-cycling and maintenance of IKEA products in the future as this groundswell of enthusiasm to extend the life cycle of products takes hold.
In the meantime, I’m off to enjoy some more Frankie journalism.